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Flip: How to Survive and Thrive by Turning Your Business on Its Head

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Paperback. Pub Date :2009-04-02 Pages: 320 Language: English Publisher: Harper Placing emphasis on flexible. counter-intuitive decision-making. a pioneering young management guru calls for a brand-new way of doing business in the current sticky economic conditions. where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China Why has Toyota capped production of the best-selling Scion Why did Rupert Murdoch risk 580 million on Myspace Business today requires new perspectives. argues Peter Sheahan. one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times. companies must distinguish themselves by finding a new way of doing business. one that systematically re-examines every single aspect of running a company. Flip reveals what the superstars of modern business have in ...

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